Brand: NATPAT
NATPAT was founded in 2020 to bring natural, safe, and fun wellness solutions to families worldwide. Known for their innovative essential oil-based patches like BuzzPatch, ZenPatch, and SleepyPatch, NATPAT combines science with love to create effective, kid-friendly products. They’ve partnered with over 5,000 indie shops globally and continue to expand their reach.
Campaign Results
10 New Customers
Converted 15% of inquiries immediately into 10 new paying customers.
66 Wholesale Inquiries
Delivered 66 wholesale inquiries, with 50 fulfilled sample requests.
10x ROI
Achieved a 10x ROI with a $37.50 cost per enquiry.
The Problem
Despite having 400+ retail partners, NATPAT sought to grow their presence in pharmacies, general stores, and nurseries. They faced key challenges:
Identifying and reaching the right buyers in new retail segments.
Generating interest and building relationships in competitive markets.
Scaling their wholesale business without overburdening their team.
SBM Growth stepped in to address these challenges using our targeted outreach and deep retailer database of over 2 million independent U.S. retailers
“SBM was able to generate 50 sample requests and 10 new wholesale accounts within 2 months of working together. We’re excited to see more growth in our wholesale in 2024."
– Gary, Co-Founder, NATPAT
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Objective 1: Diversify Wholesale Sales
Expand NATPAT’s wholesale business by targeting pharmacies, general stores, and nurseries.
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Objective 2: Generate High-Quality Leads
Generate warm leads worth at least $2,500 in yearly wholesale revenue.
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Objective 3: Grow Distribution Network
Secure new wholesale accounts to grow NATPAT’S distribution network in the US
Our Solution
SBM Growth crafted a focused outreach campaign, contacting 8,000 retailers via email and phone with personalized messaging. The campaign highlighted NATPAT’s unique value: family-friendly, natural wellness products that meet the needs of parents and children alike.
Key results of the campaign included:
A 48% email open rate driving significant interest.
66 warm leads generated, resulting in 50 fulfilled sample requests.
10 sales secured, with each account generating $2,500 in revenue.
"SBM was able to generate 50 sample requests and 10 new wholesale accounts within 2 months of working together. We’re excited to see more growth in our wholesale in 2024."
– Gary, Co-Founder, NATPAT
Results
66 leads were generated, with each lead costing just $37.50.
50 fulfilled sample requests leading to strong buyer engagement.
10 new wholesale accounts, generating $2,500 each in revenue.
Expanded presence in key retail segments, including pharmacies, nurseries, and general stores.
"The leads SBM provided were engaged and ready to take action. Their team was a fantastic partner in helping us expand into new markets efficiently." – John, Sales Director, NATPAT
Explore Other Success Stories
We help brands like NATPAT connect with independent retailers, grow their wholesale revenue, and build long-lasting relationships with buyers. Schedule a call with us today to see how we can help you take your wholesale business to the next level.
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"After working with SBM... we're really impressed with their professionalism and strategic approach to wholesale. They delivered more warm leads than anticipated, and provided best practices on closing the sale and gaining more customers."
— JD Mitchell, Modica
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"We received 25 leads, 23 of which were new, plus a direct email from United Markets. The leads are exactly what we needed. Thanks again! We'll definitely be renewing..."
— Brady Ryan, San Juan Island Salt
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"SBM was able to generate 50 sample requests and 10 new wholesale accounts within 2 months of working together. We’re excited to see more growth in our wholesale in 2024."
– Gary, Co-Founder, NATPAT
Your Frequently Asked Questions, Answered.
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Our pay-per-lead model means you pay for verified wholesale inquiries through a flexible monthly subscription, not a retainer. You can cancel anytime.
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A "Guaranteed Wholesale Inquiry" is a verified request for a free sample from a retailer that matches the location and business type you specify. On average, 15% of these inquiries convert into paying customers, with a 12-month spend typically ranging between $1,000 to $1,500 per retailer.
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Most campaigns start generating wholesale inquiries within the first 7-10 business days, depending on your criteria and campaign setup.
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Yes, we guarantee that all wholesale inquiries meet your specified criteria. If they don’t, we’ll refund your money—risk-free results, every time.
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You’ll work with a dedicated account manager who provides personalized onboarding, weekly updates, and monthly performance reviews to ensure success.
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We specialize in connecting brands with independent retailers through targeted outreach, delivering qualified wholesale inquiries to grow your business.
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Unlike others, we guarantee inquiries that meet your criteria, offer a risk-free monthly subscription model with no long-term commitments, and leverage 25+ years of wholesale expertise.