Brand: Modica
JD Mitchell and Eric, co-founders of Modica, created a line of better-for-you cocktail and mocktail mixers to solve a common problem: enjoying high-quality drinks without the hassle or unhealthy ingredients. Eric, an award-winning mixologist, and JD combined their expertise to develop Modica, which uses natural ingredients and professional-grade recipes to make delicious, convenient beverages accessible to everyone.
30 Day Campaign Results
6 New Customers
Converted 15% of inquiries immediately into 6 new paying customers.
40 Wholesale Inquiries
Delivered 40 wholesale inquiries, with 150+ samples sent to new contacts.
6x ROI
Achieved a 7.5x ROI (average Annual order $1,500) with a $37.5 cost per Inquiry.
The Problem
Breaking into the wholesale market for speciality grocery and liquor stores is no small feat. Modica wanted to expand its presence but faced challenges:
Finding and connecting with the right buyers in grocery and liquor stores.
Building relationships that could convert into paying wholesale customers.
Maximizing their outreach efforts while managing their growing business.
SBM Growth addressed these hurdles by leveraging its database of over 2 million independent U.S. retailers and implementing a strategic, personalized outreach approach.
“After working with SBM Growth, we were really impressed with their professionalism and strategic approach to wholesale. They delivered more warm leads than anticipated and provided best practices on closing the sale and gaining more customers."
— Eric, Co-Founder of Modica.”
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Objective 1: Connect with Specialty Retailers
Modica wanted high-quality leads for speciality grocery and liquor stores.
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Objective 2: Generate High-Quality Leads
Modica wanted to ensure leads were genuinely interested in Modica’s products & their overall brand ethos/mission.
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Objective 3: High AOV Leads
Secure high-paying wholesale customers quickly to support growth & drive immediate margin.
Our Solution
We crafted a tailored outreach campaign targeting speciality grocery and liquor stores, contacting over 2,000 potential buyers via email and phone. The campaign highlighted Modica’s premium ingredients, mixologist-crafted recipes, and unique selling points to engage buyers and encourage sample requests.
Key campaign results:
40 warm leads delivered.
Cost per lead: $37.50.
Immediate results, with 6 new customers purchasing wholesale.
Results
6 new wholesale customers, each generating $1,500 in revenue.
Modica expanded its wholesale reach into key grocery and liquor store markets.
Strong ROI with high engagement, achieved at just $37.50 per lead.
"SBM gave us exactly what we needed—genuine interest from buyers we couldn’t reach on our own. This has been a huge boost for our wholesale growth." – JD Mitchell, Co-Founder of Modica
"The leads weren’t just names—they were warm, engaged, and ready to talk about our products. This has made expanding our wholesale business so much easier." – Eric, Co-Founder of Modica
Explore Other Success Stories
We help brands like Modica connect with independent retailers, grow their wholesale revenue, and build long-lasting relationships with buyers. Schedule a call with us today to see how we can help you take your wholesale business to the next level.
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"After working with SBM... we're really impressed with their professionalism and strategic approach to wholesale. They delivered more warm leads than anticipated, and provided best practices on closing the sale and gaining more customers."
— JD Mitchell, Modica
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"We received 25 leads, 23 of which were new, plus a direct email from United Markets. The leads are exactly what we needed. Thanks again! We'll definitely be renewing..."
— Brady Ryan, San Juan Island Salt
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"SBM were able to generate 50 sample requests and 10 new wholesale accounts within 2 months of working together. We’re excited to see more growth in our wholesale in 2024."
– Gary, Co-Founder, NATPAT
Your Frequently Asked Questions, Answered.
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Our pay-per-lead model means you pay for verified wholesale inquiries through a flexible monthly subscription, not a retainer. You can cancel anytime.
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A "Guaranteed Wholesale Inquiry" is a verified request for a free sample from a retailer that matches the location and business type you specify. On average, 15% of these inquiries convert into paying customers, with a 12-month spend typically ranging between $1,000 to $1,500 per retailer.
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Most campaigns start generating wholesale inquiries within the first 7-10 business days, depending on your criteria and campaign setup.
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Yes, we guarantee that all wholesale inquiries meet your specified criteria. If they don’t, we’ll refund your money—risk-free results, every time.
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You’ll work with a dedicated account manager who provides personalized onboarding, weekly updates, and monthly performance reviews to ensure success.
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We specialize in connecting brands with independent retailers through targeted outreach, delivering qualified wholesale inquiries to grow your business.
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Unlike others, we guarantee inquiries that meet your criteria, offer a risk-free monthly subscription model with no long-term commitments, and leverage 25+ years of wholesale expertise.