Brand: San Juan Island Salts
Founded in 2012 by Brady Ryan, San Juan Island Salts creates premium sea salts using sustainable methods. What began as a small operation has grown to include 14 evaporation houses, producing 20,000 lbs of salt annually. With 30 unique products, their salts are now stocked in over 100 locations, known for their exceptional flavors and innovative packaging.
Campaign Results
4 New Customers
Converted 15% of inquiries immediately into 4 new paying customers.
25 Wholesale Inquiries
Delivered 25 wholesale inquiries, with 23 being new contacts.
4x ROI
Achieved a 4x ROI with a $40 cost per enquiry.
The Problem
Independent retailers, such as speciality food stores, grocery stores, and health food stores, are a goldmine for unique products like San Juan Island Salts. However, connecting with these retailers is challenging:
Their details are difficult to find.
Getting in touch with the right buyer often requires persistence.
Unlike big-box retailers, independent stores are willing to order quickly but demand a personal touch.
Our agency bridges this gap with a database of over 2 million U.S. independent retailers, making it easy to reach buyers directly and efficiently.
“It felt like we were finally talking to the right people, The process was straightforward, and the interest we received was exactly what we hoped for.”
— Leah Ryan, Co-Founder of San Juan Island Salts
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Objective 1: Connect with Specialty Retailers
San Juan Island Salts aimed to establish connections with specialty food retailers, grocery stores, and health food stores to expand their market reach.
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Objective 2: Generate High-Quality Leads
The goal was to identify and secure high-quality leads for wholesale opportunities, ensuring each lead aligned with their target retailer profile.
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Objective 3: Build Relationships
San Juan Island Salts was focused on building strong relationships with retailers who had the potential to place fast and consistent orders.
Our Solution
We launched a targeted outreach campaign tailored to their needs, contacting over 1,300 independent retailers via email and phone. The campaign was designed to highlight the brand's unique story and high-quality products, encouraging buyers to request samples.
Key campaign features:
A 60% email open rate, reflecting strong engagement.
500 visits to their website.
25 retailers signing up and expressing interest, including United Markets, a large San Francisco grocer.
"The leads weren’t just names—they were genuinely interested in our products. "This was the type of connection we needed to grow our wholesale presence."
Brady Ryan, Founder of San Juan Island Salts
Results.
Delivered 25 new leads, 23 of which were new contacts.
Converted 15% of leads into paying customers.
Each lead generated over $1,000 in wholesale revenue.
Cost per lead was just $40, providing a strong ROI.
"We received 25 leads, 23 of which were new, plus a direct email from United Markets," Brady added. "The leads are exactly what we needed. Thanks again! We'll definitely be renewing."
Brady Ryan, Founder of San Juan Island Salts
Explore Other Success Stories
We help brands like San Juan Island Salts connect with independent retailers, grow their wholesale revenue, and build long-lasting relationships with buyers. Schedule a call with us today to see how we can help you take your wholesale business to the next level.
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"After working with SBM... we're really impressed with their professionalism and strategic approach to wholesale. They delivered more warm leads than anticipated, and provided best practices on closing the sale and gaining more customers."
— JD Mitchell, Modica
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"We received 25 leads, 23 of which were new, plus a direct email from United Markets. The leads are exactly what we needed. Thanks again! We'll definitely be renewing..."
— Brady Ryan, San Juan Island Salt
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"SBM were able to generate 50 sample requests and 10 new wholesale accounts within 2 months of working together. We’re excited to see more growth in our wholesale in 2024."
– Gary, Co-Founder, NATPAT
Your Frequently Asked Questions, Answered.
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Our pay-per-lead model means you pay for verified wholesale inquiries through a flexible monthly subscription, not a retainer. You can cancel anytime.
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A "Guaranteed Wholesale Inquiry" is a verified request for a free sample from a retailer that matches the location and business type you specify. On average, 15% of these inquiries convert into paying customers, with a 12-month spend typically ranging between $1,000 to $1,500 per retailer.
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Most campaigns start generating wholesale inquiries within the first 7-10 business days, depending on your criteria and campaign setup.
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Yes, we guarantee that all wholesale inquiries meet your specified criteria. If they don’t, we’ll refund your money—risk-free results, every time.
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You’ll work with a dedicated account manager who provides personalized onboarding, weekly updates, and monthly performance reviews to ensure success.
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We specialize in connecting brands with independent retailers through targeted outreach, delivering qualified wholesale inquiries to grow your business.
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Unlike others, we guarantee inquiries that meet your criteria, offer a risk-free monthly subscription model with no long-term commitments, and leverage 25+ years of wholesale expertise.